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Scaling Without Burnout: Building Systems and Teams for Service Business Growth in 2026

When your service business starts to grow, the excitement of new clients and bigger revenue can quickly turn into overwhelm—unless you’re ready behind the scenes. Many entrepreneurs focus on lead generation and sales, but forget that true scale depends on what happens after the sale is made.

Here’s how to prepare your business for sustainable, profitable growth—without burning out yourself or your team.

Why Fast Growth Can Be Dangerous

It’s easy to celebrate a flood of new clients, but if your delivery systems can’t keep up, you risk disappointing customers, burning out your best people, and damaging your reputation. I’ve seen it firsthand: companies that chased growth without building their backend nearly collapsed under the weight of their own success.

The lesson? Sustainable scale isn’t about getting as many clients as possible—it’s about being able to serve them brilliantly, every time.

Systems: The Secret to Consistent Excellence

Mapping out your client journey is the first step. From onboarding to final delivery, every touchpoint should be intentional and documented.

Standard operating procedures (SOPs) aren’t just for big corporations—they’re your ticket to delivering the same high-quality experience, even as your team grows.

The best teams I’ve led ran like clockwork because every process was clear, repeatable, and always open to improvement. Celebrate wins, learn from complaints, and review your systems regularly so your business keeps getting better.

Financial Clarity: Profit Over Revenue

Scaling isn’t just about bringing in more money—it’s about keeping more, too. As you grow, sloppy financial management can kill your margins.

Hire a bookkeeper early, get comfortable with your profit and loss statements, and track your cash flow. Set targets for profit, not just sales, and start building cash reserves for the inevitable ups and downs. Remember: a growing business that isn’t profitable is just a stressful job in disguise.

Team Building: From Solopreneur to CEO

No one scales alone. Start with a hiring roadmap—figure out when, who, and how to bring people on board. You can create it when you get clear on your 3-5 Year Vision and a Strategic Plan to get there.

Invest time in training and onboarding, so new team members add value instead of creating more work for you. The best businesses develop leaders from within, giving employees a path to grow and keeping culture strong. I’ve managed teams of 30+ where my job became supporting and empowering others—not micromanaging every detail. That’s the freedom you’re working toward.

Time and Energy Management: Protect Your Most Valuable Asset

As your business grows, your schedule needs to evolve. Design your weeks so you’re working on the business—not just in it. Because that's what moves it forward, fixes the root causes of the issues, and innovates for better client experience, retention and satisfaction.

Build in time for rest, family, and creative thinking. If you’re always too busy to plan or delegate, that’s your cue to hire or tighten your systems. The goal? A business that runs smoothly whether you’re at your desk or on vacation.

The real win isn’t just more revenue—it’s more freedom, more impact, and more peace of mind.

When your systems, finances, and team are dialed in, you can scale confidently, knowing your business can handle whatever comes next.

Ready to build a business that grows sustainably—and lets you enjoy the ride? Start with small, strategic changes today, and watch the results compound over time.

Want to get there faster and with less headaches, I can help. Book a complimentary initial consultation with me HERE and let's map our how sustainable scaling call look like for your business.

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February 15, 2026

Older Posts

Self Development
#branding
How to Ensure Your Own Success with This Simple Tip

2020 has been hard for many of us. With everything going on in the world and in your own life, it can be all too easy to get crushed under the weight of it all.

I don’t need to tell you that. But, I can tell you that ...

If you put in the effort with a few key strategies, you can find an endless well of motivation and inspiration to not only see everything through but to also guarantee your own success along the way, each and every day.

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For years in my corporate job, I coached people’s success. Helped them be more productive, effective and efficient without burning out. I helped people within the company achieve more and get promotions. It’s just what I do.

Yet, I noticed an awful trend. The more I coached coworkers with elevated titles within the company or helped them get there, the fewer women I helped.

I noticed that women within the company weren’t getting promoted anywhere close to the rate men were getting promoted. Unfortunately, it had absolutely nothing to do with skills, talent, education, or capabilities.

It was bias, discrimination against gender - conscious or not, it was there.

I remember one particular meeting where my coworkers and I were meeting the new boss and we were going to get instruction on what to do next with a massive project we were working on.

In that meeting, there was me and I was surrounded by men. The new boss came in and introduced himself and as the meeting went on, he started delegating tasks to everyone.

Well, everyone except me.

The boss didn’t know any of us so the fact that I wasn’t acknowledged or assigned any work…

I was disappointed and discouraged. I didn’t feel very confident at that moment and I wondered if I was even good enough to speak up. I didn’t know if I should.

I thought about it and realized there was so much work to be done. If they were going to be successful, they needed my help and I knew I could help.

I spoke up and got a small assignment for me. When i was done with my work, I sent it back and offered some suggestions on what all of us could be looking at while working on that project. The new boss loved it. And at that moment I noticed that his perception of my ability to do the work changed.

He realized that my contributions were as valuable as those of the men on the team. And the only way I was able to help him make this realization because I got the courage to speak up and stand up for myself in the first meeting.

I overcame that fear because I knew I could help and I knew they needed all hands on deck. At that point, it felt like an obligation to speak up.

I let that feeling of obligation motivate me to do what I was initially scared to do. That’s the thing.

We often get so tied up in fear or a “right” way to do something, that we often miss opportunities for motivation to actually do it.

What may inspire and motivate me may not work for you. But the great thing is, you can find what works for you. It doesn’t even have to be the same thing every day.

Each moment, you can pick what motivates and inspires you.

You can choose what motivates and inspires you moment to moment.

As soul-crushing as that realization was in my corporate career, it also inspired me to start my own coaching business solely to help women reach the top. Especially if you have your own business, I want to help you reach your full potential, income goals, and dreams.

I let that be my inspiration and motivation every day.

If you’ve been following along with my blog posts this year, you may have noticed that I offer tips to help you be a successful CEO of your business. From finding your own motivation and inspiration through marketing, sales, and branding tips to helping you create new habits to be more productive and strategic with your time.

With each of these strategies comes the belief that you have what you need to succeed already inside you and now you also have the strategies to make sure you create that success outside.

These are all a part of my Dream✧Plan✧Do coaching system, success, and resiliency in every part of your life.

With this set of strategies comes an extra strategy already built-in: the system is self-regulating. These exact same strategies not only help you get on track with every aspect of your business (and life), but you can apply them to get back on track with the strategies themselves.

Even when you try them and they start working, but you slip up, that’s okay. You can apply the same strategies to fix whatever isn’t working about the personalized system you set up. You can do this with the exact same set of strategies.

You can create a new habit to check in with yourself every day, every week, every month, and any time you need it to proactively make sure you’re on the right track. When you realize you’re not, you can adjust your habits or create new, better ones. You know how to do that now.

Give yourself a moment to let that sink in. You literally have what you need to do whatever you want and be successful in it. Obstacles don’t have to trip you up.

You can pick yourself up, dust yourself off, and get right back to succeeding at anything you want. You can do anything because you know how to do it.

When challenges come your way, you might not know the nitty-gritty details of what may happen next. But you can know exactly how to conquer them and guarantee your own success this way.

Knowing this offers an even greater gift: confidence.

Let it wash over you, inspire and motivate you. Anytime you need inspiration and motivation, you can draw on your new level of confidence knowing you know exactly what to do to succeed.

And that’s a new infinite well of motivation and inspiration you can draw upon at any time.

I know these strategies work because I’ve taught them for years and have been using them, myself. So, I hope you try them out so you can find more success, too.

If you want to go even deeper, there’s so much more you can do to gain even more momentum. You can reach out to me for a free discovery call here, where I can show you what and how you can do to create success in your business you dream about.

I wish you the very best in 2021 and beyond! May you achieve all the success you can dream up!

Best wishes,
Maggie

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August 19, 2024
Self Development
#branding
How to Start an Online Business that Fits Your Life
person using black and silver laptop computer
Photo by Peter Olexa on Pexels.com

Women are making better and better strides in entrepreneurship. The number of women entrepreneurs is rapidly growing, including in the online world. We own 36% of businesses worldwide.

Most women entrepreneurs I talk with and help started their businesses to create a lifestyle that fits their values (family, ethics, sustainability), creates time freedom, and provides schedule flexibility. Women do not want to compromise. They want to make their own rules and decisions, even if they're shy and introverted. It's not easy to be an entrepreneur, but having your own business can offer all this.

Below, I share with you five inspiring stories of fantastic service-based entrepreneurs who are redefining business rules for themselves.

You can be a stay-at-home mom and a successful business owner at the same time.

Kayla lives in Texas, US and graduated from college with a graphic design degree. She loved the design as a process and also the creativity that it requires. After graduation, she started working for a digital advertising agency.

Then unexpected happened. Kayla and her husband were expecting a baby. This was not part of the "life plan." At least not for the next few years.

And yet, does anything ever go according to plan?

Kayla loves kids, and part of the plan was to stay at home with her kids but not at that time, not yet. When her first son was born (now 5), Kayla dove 100% into motherhood. After some time, she realized that with it, she lost part of herself. The part that loves drawing and painting. The one that loves figuring out the strategy for the website's design to tell a story that converts a visitor into a paying client.

Doesn't it happen to many of us, especially with the first child? It sure did to me.

After her second boy was born, the creative side started calling, making Kayla realize that she needed that in her life. That's how she decided to start her own web design business. At first, she was a freelancer who tried to work with any small business needing help with branding and web design.

She quickly realized that wedding photographers are genuinely her niche. Creative herself, Kayla loves working with them, designing a website and brand that reflects the magic they create on one of the most important days of people's lives. Once she niched down in March last year, her business, Kayla Sue Design, took off. Now she works only with clients of her choice on projects that excite her.

I want to help my clients thrive. I love helping them create a brand that gives them confidence and realize the value of their work.

Kayla Sue

Beginnings are hard, but when you invest in yourself, you can progress so much faster.

Chané started her business for similar reasons to Kayla. She was 4-month pregnant with her second child, living in British Columbia, Canada, when COVID hit, and she lost her 9-5 in March 2020.

When Chané started thinking about how she could support her young family while still having time to spend the most precious moments with them in person, she realized entrepreneurship was a way to go. She grew up seeing her Dad running his own business as an immigrant since they moved to Canada from South Africa when Chané was 3.5 years old.

She was thinking of starting a VA business. She invested in an introductory course first to see if VA was something she would enjoy doing. Once she decided that, Chané invested in a program that taught her must-have VA skills, helped her sign the first couple of clients, and establish a foundation. Now she's working with a coach to grow even further.

Chané helps podcast hosts to run and grow their podcasts. She takes away all the trouble of promotional graphic creations, show notes, publishing, and all the other technical aspects of running a podcast.

The accelerated growth she has been through over the past year has been tremendous. Chané believes in investing in yourself and one day wants to become a mentor herself.

Her advice? Do your research first. Understand what area you need to grow in and pick the right fit for yourself, whether it is an online course, group program, or one-on-one coaching. When the fit is correct, your investment will pay for itself ten-fold.

When you feel like you don't fit somewhere, change it. As scary as entrepreneurship may be, investing in yourself and going back to your WHY will help you thrive.

Chané Lowry

Your creativity is what makes your business successful.

Sarah lives in Wales, UK. She was always a shy child and, when at school, scared to do creative things. Why? Because she didn't understand how one piece of creative work can be judged and given a "better" grade than the other.

Math is easy this way. You either get the right answer or not. But art?

Who is the right person to say that Picasso's paintings are more beautiful than those of Van Gogh's or that one of them was a better artist than the other?

Not wanting to be judged, Sarah has suppressed her creative side for most of her school years, even though she always loved to write. And she might have never gotten back to her passion if it wasn't for the birth of her daughter. With the first baby being born, Sarah wanted to stay with her and not go back to her corporate job.

It was then when she rediscovered her passion for writing and came up with her first business ideas. She started a brick and mortar business teaching kids how to write books. They would first focus on the story, not worrying about spelling, grammar, or punctuation. That strategy simply unleashed children's imaginations, confidence, and willingness to write. Once they finished the story, then editing and illustrations would come next. Kids were able to take home a real printed book written by themselves.

The business took off and was successful until the COVID pandemic started. Since it was in person and Sarah loves this interaction, she decided not to move it online. She self-published a book, "The Ultimate Guide to Writing Fantastic Stories," that kids can now use to write their own stories.

With COVID, Sarah pivoted her business to become a writing coach. With her degree in marketing and writing experience, she decided to teach entrepreneurs how to write their own stories. Through her S.J. Design business and free Facebook group, she helps her clients to write compelling social media, website, and email content that converts.

Even if you're shy, you can help people through your business and genius zone. Every time you're scared, remind yourself: I'm letting people down if I don't get out there and do it.

Sarah Jenkins

Even when you're shy, you can run a successful business.

Sonya started her VA business in 2020 from Alabama, US. Like many others, she felt the uncertainty and fear because of COVID.

She is still in her 9-5, but she thought of starting her own business to give her flexibility and allow for freedom of time and location.

Since she's acquired strong technical skills and loves that side of the business, as a VA, Sonya specializes in automation, putting lead magnets together, online course set-up, and many other techy things.

Sonya doesn't like to be at the forefront of attention. She loves to help others from the background. In the next few years, her vision for her business is to have an agency specializing in assisting entrepreneurs with anything tech.

The advice she has for any shy woman thinking of starting her own business but feels scared?

Even when you're shy, you can be brave. Don't shy away from challenges, be resourceful and go for it!

Sonya Lee

Your business is the extension of you – align it with your personal values.

As I was listening to Claire's story, I realized that entrepreneurship was meant for her in the long run.

Born in the US with a French Mom and American Dad, she went to an international school in Houston, Texas, with kids from all over the world whose expat parents worked in the oil and gas industry.

That school represented the world in a condensed, child-friendly version. No wonder it shaped Claire's values, outlook on life, and love for travel.

She studied international business and marketing in Canada and France. That's how the traveling started. Claire worked in many positions in the marketing field, from government institutions to start-ups and consulting firms, international corporations, and design agencies. She traveled a lot.

However, such roles are very demanding. Long hours, busy schedule, and tonnes of stress. Claire's health started suffering. She developed an auto-immune disorder, and her body started shutting down. She knew she couldn't continue working like this.

Claire realized that the only way she could fully control her schedule and prioritize her health was by starting her own social media strategy and management business, The Social Palm. By doing that, she could help other businesses whose values aligned with hers: health and wellness, sustainability, and ethics.

Even though COVID put a halt to her travel plans, Claire is growing The Social Palm from her house in Toulouse, France.

She still marvels a the growth opportunities entrepreneurship brings.

Even though she grew a lot over the years in her corporate roles, it is nothing compared to how much she has learned since she started her business. The opportunities and freedom of choice it offers are mindboggling as well. She can choose to work on meaningful projects that make a REAL difference in people's lives.

Don't fear putting yourself out there and connect with real people. When you do that, you can figure out your own strategy and approach to attracting clients.

Claire Matz

If you're reading these stories on a tough day when the entrepreneurial roller coaster is real and you feel like giving up, I hope these stories are inspiring you to keep going.

Or maybe deep down, you want to start your business but don't believe you can do it. We all of us say to you - you can 100%! There are many business models to choose from.

Take all the advice from this article, and when ready, look for help.

I offer 30 mins free consults to look at your current situation, challenges, and goals, and I will give you advice that will help you move forward. If you're ready for it, click here.

MEET MY GUESTS

Kayla Sue, Kayla Sue Design
Graphic Designer for Wedding Photographers

Kayla Sue Design on Instagram
Kayla Sue Design on Facebook

Chané Lowry, Chane Virtual Assistant
Podcast VA

Chane Virtual Assistant on Instagram
Chane VA Services on Facebook

Sarah Jenkins, SJ Designs
Content Writing Coach for Entrepreneurs

SJ Designs on Instagram
Content Queen Facebook Group

Sonya Leigh, VA Sonya's Way
Tech Virtual Assistant

Sonya Virtual Assistant on Instagram
VA Sonya's Way on Facebook

Claire Matz, The Social Palm
Social Media Strategy and Content Management

The Social Palm on Instagram
The Social Palm on Pinterest

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August 19, 2024
Self Development
#branding
Is Consistency a Challenge in Growing Your Business? Here's the Reason Why and How to Fix It
person writing on notebook
Photo by Julia M Cameron on Pexels.com

How well are you able to erase old, bad habits by replacing them with better ones?

When you start a new habit, are you able to keep it going?

If you’re not great at sticking with new habits, you’re absolutely not alone. In fact, it’s something every person alive struggles with — at least until they learn the science behind creating new habits.

Studies show that when we’re given the choice to have our goals handed to us or to choose the more difficult path to the same goal, we’ll choose the hard way. Every. Single. Time.

Why would we want to actively make everything harder for ourselves? How does that make any sense?

It’s because when we’re given a choice between the easy way or the hard way, the difficult path gives us a sense of control. All the strenuous effort makes us feel like we’re doing something to control our lives to survive.

You know what? It works, but only for a short time. All that effort leads to burn out quickly and we give up.

If we feel like we don’t have a choice, we feel powerless and lose all motivation.

It reminds me of when I applied for an elite program at a university. It was my dream. I was a great student throughout my life so I thought I’d be a shoe in. Although I did well on the entry exam, it wasn’t good enough to secure a spot, especially when there were five times as many applicants as there were spots available.

To say I felt crushed and defeated wouldn’t even begin to describe how I felt, especially after learning that my dad wasn’t supportive of me trying again the following year to get into the program.

But I didn’t care. I knew it was my dream and I stood firm in it. I was certain I would figure out a way to get in the next time.

Despite my dad’s wishes, I got support from my mom. I decided I would double down and take a year to do what I had to do so that I could apply again and get admitted this time.

That’s when I started creating new habits.

One of the reasons I stuck with them is because when I tried them, I took the time to notice how I felt afterward.

When I came up with a good habit that worked for me, it wasn’t difficult and I was able to accomplish what I wanted. It felt incredible.

Every time I needed to continue the habit, I remembered how helpful it was and how great I felt. It motivated me to try it again.

If I slipped up, I didn’t worry about it. I just tried again knowing I would end up feeling fantastic.

Back then, English wasn’t my strong suit so I also had to do a lot of extra studying to do on top of everything else.

I hit another brick wall when I realized looking at the same old books wouldn’t help me get any farther. So, I got help from a professor at that same university I was applying to so I could pass the entry exam.

And you know what? It worked. Not only did I get into the program I wanted, but I also was accepted into law school. It was tempting, but I ended up going for my dream program.

My dad also talked it out with someone and he ended up coming around, which was a bonus.

When I started university, things just got a lot worse. I didn’t even know the internet existed because I came from a small town without the means to know or even stay on top of anything "new". I worked all summer abroad cleaning hotels rooms just to save enough to afford an assembles PC for my future assignments.

Most of other students in the program had more affluent parents and not only knew what the internet was, but they already knew more than me as far as technology goes.

I didn’t feel good enough in the slightest. I didn’t know how I was going to catch up to get to their level.

But, I knew I really wanted to be in this program so I decided I wouldn’t let these feelings stop me.

I kept up with my new habits, reminding myself of how wonderful it felt after completing them. And I let my unwavering decision to commit to my goals keep me motivated.

It worked. I graduated and I could continue working on accomplishing my dreams

If you want to start creating and sticking to new habits, try this out for yourself tonight. Pick a habit and notice how you feel after. If you feel great, remember that feeling and remind yourself of it when it’s time to continue your habit.

If you try your new habit and it doesn’t work, try something else until you find the right one.

This strategy and the one I shared in my last blog post have been integral for my clients. One of my clients who runs her own business, Jenni McKinnon, even told me, “I can’t believe that I thought any other way before. It seems crazy to me. Now, I actually feel like I have taken all of my power back and I finally feel in control of my life! I feel like a new person. I feel like I can actually do anything.”

This is only the beginning. There are so many other strategies I teach my clients.

I use my Dream✧Plan✧Do system to help them grow their business by attracting paying clients consistently and without overwhelm.

My Business Results Accelerator program is a one-stop-shop with everything you need to know how to scale your business from $0 to 6 figures organically online. If you want to find out how it can help you achieve your dreams, apply here.

If you try this out, let me know about it. I’d love to hear from you. And i the future blogs, I'll be sharing even more tips on how to succeed in your business (and life!).

To your success,

Maggie

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August 19, 2024
Self Development
#branding
How to Beat Procrastination and Lack of Focus with High-Performance
crop young businesswoman using laptop while drinking tea at home
Photo by Vlada Karpovich on Pexels.com

I'm not very fond of the term "time management." Because how can we manage time?

Time passes, and it's a phenomenon that we cannot control. We all have 365 days in a year, and each day has 24 hrs. How can you manage something that cannot change and will always be the same?

What we can manage is only what we do in that time, how we behave, and what we create. We can manage our focus. We can direct it towards the goals and dreams we have. We can manage ourselves to move away from procrastination and avoidance to action and being pro-active.

I call it high-performance. Because it's not just managing random aspects of our life but actually a way of living. It's a way where you consider TIME as your most scarce and sacred resource of all.

How does it look, you ask? Here are a few keys.

You are clear on what’s really important to you.

Many people know what they don't want. But when you ask what they want, they have a hard time responding. That's not the case if you're a high performer. High performers are clear on what they want. They know exactly what's important to them in their business and personal life. Strategic prioritization is a skill they've mastered.

You are intentional with your time.

Because they know what's important to them, high performers intentionally spend their time on those things. They develop routines and habits that allow them to maximize their time. They know that time we all have in the same amount is the most sacred resource. For high performers, there is no wasting time mindlessly vegging on a couch watching Netflix for hours on end.

You can create time on demand.

High performers don't complain about "not having enough time" to do what they want. Once they decided that something is important, they have systems and tools that allow them to create time on demand for anything they find important.

You are proactive and plan.

As a high-performer, you got to the point when you are hardly ever reactive through your habits. Yes, life happens to everyone, but it doesn't happen out of the blue" all the time. When you are proactive, you don't need to put out multiple daily fires because they have done things to avoid many of them. And this happens thanks to planning and focusing on the most crucial things in your business and life.

You don’t overwhelm yourself.

When you're a high-performer, you know how to schedule your time without overwhelming yourself. You don't have a typical never-ending to-do list but tasks you complete within the time you planned – 90% of the time. You also know how to motivate yourself without putting the pressure of stress or tight deadlines you cannot meet.

You have your mind work for you not against you.

Negative thoughts and self-talk is part of all of us, human beings. It is how we are built and wired to survive. What separates high performers from other people is the ability to intentionally redirect their negative thoughts repeatedly and channel them toward positive thinking.

This skill allows them to create extraordinary results in their business and lives.

How do they do that? By having developed routines and habits in their day-to-day life that take care of their mind. I call it preventative maintenance and trust me; it works wonders! They also have tools that help them "repair" their minds when they get stuck in a rut much faster. Instead of roaming in negativity for days on end, they fix their thinking in a couple of hours or less.

You understand the importance of self-care.

When you're a high performer, you know that your body, mind, and soul are what creates you. And that you're your own most precious asset in this world.

That's why you sleep enough, take breaks during the day, eat well, and stay active. Because you understand that self-care allows you to function at your fullest potential, be strategic, creative, and highly productive.

As you can see, being a high performer is a way of living rather than just being good at "time management" or having excellent "organizational skills." A way that helps you create outstanding results while making you happier, more fulfilled, and at peace with yourself.

I teach all of this to my clients. And yes, they get extraordinary results within short periods. If you want to learn more about what it entails and how working with me can help you become a high performing female entrepreneur, click here to schedule a free discovery call with me.

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August 19, 2024
Self Development
#branding
Do What You Love and Make Money. Running a Successful Business as a Creative.
woman working at home with her laptop
Photo by Vlada Karpovich on Pexels.com

Let's be honest. Traditionally creativity and skills that follow it aren't considered those that "make you money" in adults' lives. Yes, most parents encouraged us as kids to draw, dance, and have a creative hobby. But the moment we grew up and started thinking about careers, they dreamed of us becoming doctors, lawyers, or bankers.

Creative professions weren't supposed to be the ones that "make good money," maybe except for interior design and architecture. And yet, in today's day and age, graphic design, writing, and imagination at large are in high demand for successful marketing and growth of any business online.

The proof can be found in many thriving creative businesses, especially the ones run by women 😊. I've had the privilege of talking to 5 of them and am sharing their stories with you below.

Finding yourself can lead you to a successful business.

Kailee Nauman lives near Denver, Colorado. Since childhood, she loved everything creative. Her parents run a small screen-printing business, and Kailee grew up in a shop seeing all sorts of beautiful designs come to life on T-shirts, snowboards, or billboards.

However, when she grew up, the traditional world's expectation pushed Kailee to study architectural engineering in a small-town college in Wyoming. It wasn't a good fit. Kailee hated the courses and missed the vibe of a big city. To the point that she got sick and had to go back home.

She took a year off to reconnect with herself, find balance, go back to painting and other creative hobbies she loved doing. This was when Kailee discovered the Art Institute of Colorado and graphic design. She signed up and loved it. It felt home.

During school, Kailee did free-lance photography to help with tuition. After graduation, she worked as a graphic and web designer in several companies from different industries.

She was learning a lot, but her entrepreneurial spirit was calling.

That's why, at first part-time, Kailee started her own business, Eclectic Designs. CO. When the COVID pandemic started, like many others, she lost her corporate position. With it, Kailee decided it was the perfect opportunity to focus on growing Eclectic Design full time.

Through web and other design services, she helps other creatives and lifestyle enthusiasts build unique brands, feel confident about who they are, and shine in their industry.

Kailee's vision is to create a community for creatives where they feel supported, help each other and never feel alone. She's already started that through a podcast, and down the line, she wants to open a physical co-op space for collaboration, connection, and coffee time.

There's always going to be challenges. No one is successful without them. Hide your pride and ask for help. You'll realize you're not alone.

Kailee Nauman

You can be successful in anything you set your mind to, even if others don't believe in you.

Karina Schwarzenböck comes from Canada, Quebec, the French province. But she lives in southern Germany with her husband. She speaks English, French, and German fluently and works with entrepreneurs all over the world.

She spent many years in corporate marketing before a life-changing event pushed her to rethink what she'd do with her life going forward. She decided to become an entrepreneur. The moment was tough because Karina didn't have the support even from her own closest family. Instead of letting that break her, she decided she will use it as fuel to show everyone what she can create herself.

She started her marketing business 4 years ago.

At first, she focused on helping small family-owned business to get visibility online. She gained clients fast. A year and a half later, she realized that many of her clients were not SME's but actually women solopreneurs working around their passions. As they were hiring Karina, they all had the same problem when creating a website or figuring out how to market better. It was always the branding issue.

This realization helped Karina to niche down, and in 2018 Personal Brand Architect was born. She is now assisting entrepreneurs in creating a brand that will allow them to grow and scale by defining what they are all about and what makes them stand out.

Her vision is to help thousands of entrepreneurs create their own visions and gain clarity on how they want to translate them to their ideal audience. Karina helps her clients to define how people feel when they come in contact with their brands.

Don't spend all kinds of time being busy doing things that don't move you forward. You don't need to be an expert in everything but need to understand what you are looking for when asking for help.

Karina Schwarzenböck

More creative than Broadway?

Yes, you read that right. Jessica's roots are dug deep in Broadway, where she worked as a prop master for one of the theater companies. But in-person entrainment industry suffers probably the most because of COVID. Even Broadway has been closed for a while, and who knows when it will reopen.

And Jessica Lee is not the one to sit around and wait for her faith to be decided by others. Of course, she loves interior décor. For a while, her long-term career goal was to complete certification in interior design, and COVID closures seemed to be perfect timing to actually do it.

Since October 2020, Jessica is a certified interior designer with Broadway theatre experience. How cool is that!

That's also when Jessica opened her business, Interiors by Jessica Lee. She helps her clients decorate their brand-new homes or refresh existing spaces. She does it in a way that's beautiful for the eye and at the same time creates a peaceful flow and "zen-like" feeling.

Jessica enjoys working with client's existing pieces. Homes are our safe places, where we want to relax and be happy. And lately, we're spending soo much more time inside. They are our sanctuaries, and that's the feeling Jessica wants to help her clients create.

So how does Jessica manage COVID restrictions in her business? She offers virtual consultations and in-person done for you services, in all safety with masks on.

Jessica's business is new. She experienced first hand that creating one from scratch can be pretty daunting. What helped her overcome the early fears and frustrations was planning. Planning helps you not lose sight of the big picture as well as focus on the small tasks that get you there without feeling overwhelmed.

It is so easy to get overwhelmed. So, take the time to plan things. Plan for peace.

Jessica Pritchard

Accepting yourself for who you are is the first step to your success.

Not far from Jessica, in New York, lives Haylee LaRose.

Unlike Karina's story, it was Haylee's mom who suggested she started her own business. Haylee's mom is a health coach, and her family has always been entrepreneurial, including Haylee's both her parents and grandfather.

Before starting her first VA business, Haylee worked as a school photographer. The job taught her how to build relationships and be flexible. After taking a VA course in 2017, Haylee officially opened for business loved what she was doing right away.

She was helping clients mostly in health and wellness pace. And after some time, Haylee realized she was always gravitating towards creative projects for her clients. It's because that's where her passion and genius zone was. That lead her to slowly transition the VA business to web design and branding. It took Haylee 6-8 months to fully make the switch to Seek Balance Design. She is happy that she did.

She loves the creative process she goes through with her clients before the actual design happens. The process allows them to realize and accept who they truly are with all the quirks that go along with their personalities. Haylee helps them express all that through their websites and visual branding. Because all this reflects you, it attracts the right type of people, your ideal clients, and repels those who are not.

Learn to find stillness and listen to yourself. You can be you and find success your way.

Haylee LaRose

Entrepreneurship is even for those who never thought they could do it.

We're back in Canada, Ontario.

Jess Drury was a teacher. Never even thought of becoming an entrepreneur and owning her business until she somewhat fell into it through life circumstances.

Jess realized she was brunt out of teaching after her kids were born and didn't want to go back to it. She wanted to stay at home with her kids but at the same time needed an income to support her family. As she looked around at her mom-friends and what they were doing, she realized that selling products through house parties or beautiful baking cakes was not what she could do.

One day she came across a writing course at the University of Toronto. She always loved writing and decided to take it. This course led her to start a branding copywriting business in 2015.

Jess is shy. She started Heartlines Copywriting Studio at a time when her marriage was not going well. As she helped other conscious women entrepreneurs find their voice through copy, express themselves, and courageously make a stand, Jess rediscovered her voice and courage.

Her business unexpectedly became the biggest catalyst to personal growth. She worked through many mindset blockages as she was getting in her own way; perfectionism and the fear of failure being the first two.

Through her business, Jess found her voice and a place to belong.

She continues to help her clients express their vulnerability through copy and show their ideal audience who they are. Just like Kailee, Jess is big on community and mutual support, and that's where her vision is as well.

Owning a business is the biggest catalyst to personal growth. You have a voice. Find it and show it to the world.

Jess Drury

Running a successful business can be daunting and has a lot of challenges. All of this can be overcome if you invest in yourself strategically. All the women I interviewed over the past 3 weeks have been doing that. Because your business is a great way to grow as a person, do what you love and are passionate about, connect with others, have fun and make good money.

Meet My Guests

Kailee Nauman, Eclectic Designs. CO
Web & Graphic Designer

Eclectic Design on Instagram
The Eclectic Universe Podcast

Karina Schwarzenböck, Personal Brand Architect
MBA, Personal Branding Expert

Personal Brand Architect on Instagram
Access to FREE Beta Dream Client Connection course

Jessica Lee, Interiors by Jessica Lee
Interior Decorator

Interiors by Jessica Lee on Instagram
Interiors by Jessica Lee on Facebook

Haylee LaRose, Seek Balance Design
Web & Graphic Designer

Seek Balance Design on Instagram
Seek Balance Design on Facebook

Jess Drury, Heartlines Copywriting Studio
Branding Copywriter

Heartlines Copywriting Studio on Instagram
Heartlines Copywriting Studio on Pinterest

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August 19, 2024
Sales
#branding
How to Grow Your Business with Less Stress and More Focus

It’s hard to manage it all.

Kids in online school, maybe 9-5, sitting at home non-stop, getting disrupted by your partner, while trying to run your business: serve the clients, attract new ones, finish that project you’ve been working on for the last 3 months, be consistent with your content, and much more…

Do you often feel that way?

When you get stressed and overwhelmed, I want to suggest to you to pause. Take time to sit with yourself, listen to your breath and to your inner voice.

Go back to basics.

Ask yourself those questions:

"Do I really must manage it all?"
"Maybe I'm taking on too much?"
"How can I simplify my business, my life to reduce the stress and get rid of overwhelm?"

This is what I do when chaos tries to overtake my life (it does it to all of us 😊). This is what I coach my clients through whenever they start feeling overwhelmed.

It can be done. Don’t get fooled by the negative voice telling you that you don’t have time to sit still and think. YOU DO. When you muster up the courage to do that, you’ll save yourself TONNES of time in the process and create the results you want.

And once you're ready to create even more time and ditch the overwhelm, this video training will help you 👇

https://youtu.be/wzUfc9IZb0I

Ready to Uplevel Your Business?
Set up a Free Consult with Me Here

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August 19, 2024
Self Development
#branding
5 Mindset Shifts to Help You Create Better Results
woman listening to music in earphones while resting after home workout
Photo by Karolina Grabowska on Pexels.com

I find myself writing a lot about mindset and high-performance and less about marketing, branding, or sales. And I started wondering why.

It's because, when I look at my clients, most of them know what business strategies they should be using. And what's really slowing them down in seeing results are mindset and/or time management.

Since I'm always focused on creating results for them, I am writing about a topic that will complement the blog from earlier this year on mindset blocks.

Making these 5 mindset shifts will help you make more money in your business.

Shift 1: from blaming to 100% responsibility

When we blame external circumstances (others, economy, universe) for the results we're not happy with, we give our power away. We renounce the belief that we create our future, and everything is possible when we do it.

We're always responsible for the results that our actions create. Of course, we are not responsible for many things that happen to us, but we're in control of how we react to those things.

Because our brain likes the easy way out, when things don't go our way, it works against us. It directs our thinking to the external circumstances most of the time, trying to stay comfortable, safe, and protect our 'ego.' Even if it means us becoming miserable. Because we end up withdrawing from pursuing our goals hopeless and thinking that no matter what we do, the results won't come due to all those circumstances around us.

So the next time you start thinking that the reason why people aren't buying from you is them, Facebook algorithm, or the economy, stop.

Stop, take a deep breath and go back to things you can control.

You can't control other people's reactions, or social media platforms, or the world outside. But you can control the value you put out there, how many people you meet a week. You can manage your energy and emotions, how you listen to them, and whether you tell them what you do and how you can help them.

Your results are within your control as long as you take responsibility for your thoughts, emotions, and actions.

Shift 2: from avoiding fear to welcoming it as your lighthouse to success.

Fear is our brain's response to the unknown. This is how our primitive brain is wired to keep us alive at all costs: "ahh, we haven't done that before – it must lead to death! So I'll come up with all the ideas why then we shouldn't be doing it."

And yet, every result you ever wanted in your business lies on the other side of fear. Fear is actually a great indicator of what we need to do to achieve our goals. It shows us the way.

Sacred of FB lives, but deep down, you know you should be doing it to inspire others? Now you know what to do. Terrified of talking to people? Networking is the first organic step to finding new clients.

You have to walk through the fear, push yourself out of the comfort zone. The success you dream of is on the other side. Courage will help you with that. And you do have courage - I know that 100%!

How do I know? Because you feel fear. Without it, courage would not be needed. So use it and begin your hero's journey today.

Shift # 3: from spending to investing

As individuals, we spend time, money, energy, and other resources. As the CEO's we need to invest the same resources.

What's the difference?

When you spend, you don't think about gaining more time or more money in the future. You buy a purse, a dress, or watch TV for 3 hrs, you're not getting more funds or time in the future out of this.

When you invest, you expect to get your resources back with a return in the foreseeable future. It's like depositing your savings into the bank and getting the interest in return without losing the money you put in.

The shift that I'd like to offer you to make is to become the INVESTOR in your business. Whatever you do, whatever you buy, think of future results.

Is scrolling thru social media feed and comparing yourself to others creating a potential and space for future results?

Is buying that 10th online course really going to push me to be consistent? I'm going to take massive and pro-active action as I complete the course, or is it another way to escape to actually avoid all the "scary" but necessary things I need to be doing to grow my business?

Becoming an investor teaches you to take calculated risks. It teaches you to take scary but bold and smart actions investing your time, money, and energy into things that will deliver quantum leaps of growth in your business over time.

Shift # 4: from "failures are something to avoid" to welcoming them as part of the journey.

I actually don't like to word failure. I want to think of it as opportunities for improvement. Because as humans, we are not perfect, and we will never be. So giving yourself permission to be human is the first real thought investment you can do for your business.

We can always get better. Your "failures" are great teachers. You will grow exponentially if you take the time to evaluate and learn from your experience. If you don't get hung up on that one launch that didn't bring as many clients as you thought it would, and instead, just learn from it. So that tomorrow you go out there and do better/ different/ more of the next thing.

You need to be willing to do consistently what other people won't do to create enough momentum in your business. And that momentum is built from traying things out, "failing," learning from that and trying different ways again.

Shift # 5: Focus on giving value without expecting the result or the timing of the return

If you want your ideal clients to start coming to you to help them, you need to give value first. Massive amounts of it so it can create a ripple effect and come back to you.

Give 10 times more than you think you should. Don't expect anything in return, and don't pick and chose who you're going to offer value to. Make every interaction with any human being meaningful and valuable to them. Be of service.

When you do that consistently for some time, your circle of influence will grow. You will be perceived as an expert, a leader who walks the talk, and people will be asking for your help.

Here're 5 ways you can give value:

  • Inform – your knowledge and you sharing it is a valuable currency
  • Share your story to inspire others;
  • Listen - people need to be heard now more than ever;
  • Give perspective - it will create mini transformations, a-ha moments for your audience and establish you as an expert;
  • Create results for you – people will want to know how you did that, and they will want you to teach them as well.

I hope that you found his blog valuable. And if you'd like to benefit from my perspective on your business: what's working and what could be improved to help you attract more paying clients consistently, I want to offer you a free chat. You can schedule it here.

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August 19, 2024
Time Management
#branding
15 + Free Must-Have Apps for Running Your Business Online
pexels-photo-1092671.jpeg
Photo by Lisa Fotios on Pexels.com

I came from the corporate world. Sure, I knew technology, dealt with many systems, heck I even co-implemented them. I consider myself somewhat techy and not scared of trying things out.

But when I started my coaching business, I still knew nothing about apps that help you run a solopreneur business online.

I didn't even realize how vast the world of apps is and how fantastic they are. They make running an online business so much easier and a lot of it for FREE!

So if you're new to this world and might be in the same position as me a couple of years ago, I want to make it easy for you.

Below I have complied 15 + apps, descriptions, and links that are mostly free or have a free version for you to start with. They have been indispensable for me in my business, and I hope that you'll discover some gems here for yourself as well.

Online Marketing and Content Creation

1. Canva

Who could live without Canva these days? Their free account is godsent for online content creation. The choice of free templates for all social media, presentations, flyers, business cards is astounding. You can create pretty much any marketing material you'll ever need for your business. You can share your designs and collaborate with others.

They have a wide variety of free fonts, elements, and stock pictures. You can use Canva from your mobile but probably not as easy as from a laptop.

It's super user-friendly and helps your graphics look almost professional even if, just like me, you're far from it. If you haven't used it yet, you must try!

2. Mobile Apps for Photo Editing

You can have a lot of fun with your photos or stock images. For social media posting straight from your phone, there is a multitude of apps in your Google Play or Apple App Store. Here're just a few, but the choices are almost endless: inShot, inStory, Polish, Background Remover.

3. Free Stock Photography

Pixabay and Pexles - through these apps, you can download all kinds of beautiful photos for your blogs, graphics, presentations, or videos.

I like them both because of the different styles of photos shared. Also, with those platforms, you can use an unlimited number of pictures for free.

And if you have a blog on WordPress, they are pre-integrated with Pexels allowing you to upload images into your blogs straight from there. That saves a few steps and time!

Whenever you have an extra buck to spare, it's great to share it with your favorite photographer. And don't forget to give them credit for their work.

4. Content Scheduling Apps

These apps are amazing! They can save soo much time and help with consistent posting. Because if you read any of my other blogs, consistency is key. The apps that I've used are Hootsuite, Later, and Facebook Creator Studio.

In their free version, Hootsuite allows you to connect up to 3 social media profiles. Later was created as an Instagram scheduler and is very good with that. However, now, the free account allows connecting your Instagram, FB, Twitter, and Pinterest – so one more profile than Hootsuite.

If you're only using FB and Instagram, then FB Creator Studio is a great option, although they don't have a nice calendar view of your scheduled post (all in one place) the same way the other apps have.

5. E-mail marketing

Once you are ready to create freebies, even basic landing pages, and start building your e-mail lists, there are many choices there. Convert Kit, Active Campaign, Lead Pages, etc., but not all of them have a free account option for an unlimited amount of time.

That's why I will focus on pointing out to you only these two platforms here.

Their free option allows you to have one type of audience with up to 1,000 subscribers. You can also create simple landing pages from templates. Once you need to get more sophisticated, paid options are available.

Mailchimp – it has been around for ages now.

I have used their free account, and it did the job. The user interface has changed lately and is better than the original, but I still don't find it as intuitive as it could be. Regardless, I think it's a decent e-mail marketing platform for beginners. And, have I mentioned free? 😊

Groove Funnels

This is one of the most recent all-in-one platforms. Because they are still in the Beta version, I have to tell you here that I invested in their offer of a one-time payment for lifetime access to the entire platform. This will be a great money saver down the road as I'll never have to pay monthly fees for all the modules, which is a standard with such platforms. It's a fantastic deal as long as you're OK waiting for all the Beta version bugs to be worked out.

Now they do have a free account option that, at this point, is well functioning. My link to Groove Funnels is an affiliate link, although I won't make any money if you just sign up with the free account. It will give you the ability to create template-based or entirely custom landing pages and have an e-mail list of up to 500 subscribers. Right now, the free account also allows you to create an online store and a few other things. It's definitely worth checking out.

6. Voice to text apps

Are you finding yourself wanting to send regular newsletters to your subscribers or write a weekly blog but never seem to have enough time? Or even if you carve out the time, when you sit in front of the screen, you draw a blank on what to write? Most of my ideas come to me when my brain is not busy because I'm doing house chores, driving, or other daily habits.

If you said yes to one of these, then I highly recommend Speech-Notes or other voice-to-text phone apps. This way, whenever a blog or newsletter idea pops up in your head, but you're not in front of the laptop, you can speak to your phone, and the app will write it out all for you! Then you just e-mail yourself the note or save it straight on your google drive. After that, all you need to do is spend 15 mins editing, and voila! The copy will be even better as it will read as if you were indeed speaking with your ideal client in person.

7. Title generator

Whether you write a blog, create free webinars, or do LIVES, the titles are what will stop your audience from scrolling and grab their interest in knowing more.

Did you know that many copywriters come up with multiple titles for each of their pieces of work before picking one?

The title is a super important piece of content, and you want to get good at it. But how when you're just starting? Title Generator will help you. All you need to do is enter your content keywords, and in seconds, hundreds of titles to choose from will show up on your screen.

8. Text editors

Personally, when I type my first draft on anything. I don't worry about spelling mistakes. And let me tell you I make many! Without text editing software, it would take me forever to edit my blogs, and you'd probably find even more spelling mistakes in them 😊. Grammarly or Hemingway Editor are great to get rid of most of your writing issues. You just copy and paste your text in them, and they'll catch 99% of your mistakes and correct your grammar. The paid versions will tell you how to improve your piece to be more engaging and clear.

Making Money & Running Your Business

9. Connecting with your clients

There are a bunch of apps you can connect with your clients on.

The most popular video conferencing in North America is Zoom. The free account allows you to have one-on-one meetings for an unlimited amount of time and group meetings for 40 mins.

Google Meet comes with our Google Gmail account, but I find the quality is not the greatest, and you have no recording options. Microsoft Teams is similar to Google Meet.

As far as texting or chatting, What's Up is very popular worldwide. And, of course, there are the messenger apps within each social media platform: Facebook, Instagram (they are integrated through FB Business Suite if you have your business account set up for both), LinkedIn, etc.

10. Scheduling meetings with your clients

If you are an online service provider like myself, then a scheduling app comes in handy. Many options in here as well.

If you use Square for your payments, they have a scheduling app in their suite that you can even integrate into your website, and it allows you to have different types of meetings set up for free.

The other two popular options are Acuity Scheduling and Calendly. Their free accounts allow you to set up only one type of meeting.

All three are intuitive and user-friendly, so pick the one that offers what you need right now and.

11. Client retention

I have to say I'm not crafty to come up with some great ideas for small presents for my clients and collaborators. Yes, I am creative in offering amazing value in my programs and helping my clients get results faster, but try to get me to create a thank you card, and I'm lost.

Moreover, going to the post office, spending time buying and gluing stamps to send the cards is torture as well.

That is why discovering Sedout Cards felt like a Christmas present. This online service takes care of everything for you in the client appreciation department. All you need to do is create an account, pick a card (and a present if you want), upload some photos, write a thank you note, fill in the address, and click send. They take care of everything else. It takes 5 mins or less if you entered your client's address once.

They print put the stamp one and send the cards for you. It's such an easy way to express your gratitude, do small acts of kindness, and stay on top of your clients' minds for minimal cost. I LOVE this service. That's why I became an affiliate. You don't have to. There is no cost for the account – you only pay for cards/ presents you send to others.

12. Organizing and managing your business

I like simple. And there are many apps out there that can help you do many things. Client relationship Management (CRM), project management, etc. If you want to know more about them, just reach out. For now and here, especially if you're just starting out, all you need is Google Suite. The business version is paid but the basic plan is quite affordable.

You have cloud storage. You can create forms, other documents and share them with others. Simple, all in one place is really all you need. Trust me. I come from the corporate world where for many years, a multi-million dollar company was run out of excel.

13. Your website policies

Once you have a website, you need some basic privacy policies to make it legal and legit. You can get some of them for free through sites that generate web policies for you based on your country and the type of policy you need. They will give you one or two for free and then the rest for a small charge.

Website Policies service is super cool and easy to use. Here is the link, and this one can help you no matter what country you're from.

14. Money

Of course, you have your business to make money. To create invoices and collect payments, I love Square. It has everything you need to do that. Invoice creation is intuitive. You can generate recurring invoices, and it has an app allowing you to charge from your phone quickly!

You can also integrate your schedule, create a simple website and an online store. Square accepts international payments and has a PayPal integration. With my referral link, you receive up to $ 1,000 in free processing in your first 180 days.

15. Bookkeeping

If you want o to track your income and expenses by yourself and don't want to pay a bookkeeper yet or even invest in software, Wave is the way to go. It's completely free accounting software with invoicing and payment options. Their free version is more than enough for solopreneurs to keep their books organized.

And we're done. I hope this was helpful. If those 15 suggestions are not enough, I do have a list of over 50 apps that expands on what I've covered here. If you're looking for more advice and would like a while list – just send me an e-mail asking for it here.

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August 19, 2024
Self Development
#branding
5 Mindset Blocks Standing in the Way of Your Dream Income and How to Overcome Them.
chenspec @ Pixabay

There are many lies we tell ourselves each day. Call it "mindset drama," "negative brain," "fear." I see it in many women entrepreneurs I talk to and help each day. Gosh, I see it in myself.

Is there something wrong with us then?

Let me reassure you that NO, there isn't. Unfortunately, that's how we, as humans, are built and operate. This daily negative self-talk might have helped us in caveman ages survive and not be eaten by predators. Still, In modern days it is more self-sabotage than anything else.

There are thousands of such thoughts coming up in our brains every single day.

Here are five that I see frequently showing up for many women entrepreneurs. These five are directly preventing them from growing their business.

Why?

Because they keep you away from focusing on income generating activities.

This platform is not good for me.

"I can't find any clients even though I'm on this platform every day: networking, bringing value" - ergo, "it's not good for me." Whether it be Instagram, Facebook, LinkedIn, or anything else you have such thoughts about, before you abandon the platform and move on to the next one – double-check with yourself.

Are your ideal clients hanging out on this platform?

If the answer is yes, then think about what kind of activities you do to attract them and whether you're consistent with them.

Maybe "it isn't good for you" because you aren't consistent and only show up sporadically. Perhaps it's your networking skills that need improvements. Or maybe it's your messaging that's not clear and therefore not attracting your ideal clients.

If that's the case, switching to a new platform won't solve your issue, only aggravate it.

People have no money to invest in services I offer.

You are right - in your pursuit for clients, some might not have money to invest with you. But not all.

Think about it. If other people in your niche are making money and attracting clients – it means people need what you have to offer.

Because in reality, you'll find three types of potential clients:

  • ones that indeed have no resources or the will (and they'll use money as an excuse) to invest in your services now,
  • ones that already invested in someone else and don't need more, and
  • the ones that are actively looking for your help ready to invest right now, a.k.a. your ideal clients.

So your job is to reframe "people have no money thought" into "I'm attracting people who are ready to invest" and then go out there and find them.

I can't seem to find the right people.

This thought is related to the one above. The "right people" are the ones who are already ready for your help. Your ideal clients are the ones who're looking for it actively or at least starting to consider that they need it.

If you're having a hard time attracting them, then maybe it's time to look at your messaging or marketing strategy. This will allow you to see what you're doing or not doing that's preventing you from attracting "the right people."

Focusing on what you can control coupled with action gives you your power back. When you blame "external circumstances" for your lack of results, you give that power away.

Tweet

I will fail anyway, so why even try.

Our thoughts create our results. This thought is a very example of this truth. You had failed without trying because you told yourself a lie before even a real "failure" happened. You created failure with your own thoughts because it prevented you from taking action.

And only action can bring you the clients, income, and success you dream of.

Yes, action can be messy, and often we stumble, and that stumbling hurts. But when you don't try at all, the pain of not helping your clients and doing what you love is worse. Which pain are you going to choose then?

Why would anyone buy from me?

"There are so many other entrepreneurs in my niche out there: more successful already, smarter, with better offers. So who & why would buy from me?"

And to that, I say why not?

You are as smart and talented as them. And in a unique way that no one can replicate. There is no other like you.

And you know what?

There are at least 5 people out there right now waiting for your offer, ready to buy, and happy to give you their money in exchange for your help.

So let that thought sit with you for a while instead of the negative one. How does it make you feel? What does it inspire you to do?

And as your inspiration, take this quote (whether you believe in God or not):

God didn't have time to make a nobody, only a somebody. I believe that each of us has God-given talents within us waiting to be brought to fruition.

Mary Kay Ash

Are you ready to shed your negative thoughts and replace them with ones that serve you?

With ones that empower you to grow your business, attract more clients, and make more money?

I'm sure you are. Don't wait, do it. Reframe your thinking and help your confidence. And if you want to learn more on how to do it regularly, on-demand, and grow your business skills at the same time, schedule a free discovery call with me here. If we're a good fit, I will be able to help you.

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August 19, 2024
Self Development
#branding
10 Easy Steps for Mompreneurs to Feed Your Family Healthy Meals

Growing a business while raising a young family and sometimes even working a 9-5 is challenging. And as moms, we also want to keep our family healthy and not feed them pizza all the time. Although it's fast and so convenient ;).

I personally love to cook but only when I have time. One of the high-performance tricks that work well for me is to cook some yummy food over the weekend so we can have leftovers by Wednesday. Thursdays are French omelet days for our family, made with love by a French "chef," my husband JF Perotin, a.k.a. The Rocking Krolik. Fridays are "support local restaurants" days :).

Being born in Poland during the communist regime, I was raised on home-cooked meals. My mom and grandmas were masters in making fabulous dishes with limited but healthy supplies. Family dinners create fabulous opportunities for great conversations, laughs, and memories, and bring joy to our lives.

And since I'm all about balance, I invited a fantastic mompreneur here to teach us 10 easy steps on how to keep your family whole and healthy while expanding your creativity (helps in business!) through the joy of cooking!

This blog is brought to you by Britney Shawley from Whole & Healthy Kitchen.

flat lay photography of vegetable salad on plate
Photo by Ella Olsson on Pexels.com

These are basic culinary principles that, when applied, will carry your cooking from boring to extraordinary! They will also help you to be “on your game” so you can save time and stress in the kitchen. I am so so so passionate about these principles. I have applied them to my own kitchen, and if you apply them to yours, I guarantee you will find success and JOY in your kitchen and cooking!

Step 1: Plan Ahead

When we plan ahead for what we want to make, we are then prepared ahead of time and more ready to cook when the time comes. Have you ever stood with your fridge open, trying to figure out what to make only a few moments before you start cooking dinner? Or you walk in the door and the kids are super hungry all crying and frustrated, yanking at your clothes? Well, this can be stressful and contribute to you not wanting to cook. Instead, if you plan ahead, it will take away the guesswork and the stress in the Kitchen. The cooking happens more naturally when you know the ingredients and recipes that you are cooking with ahead of time. And if you're someone to whom counting calories is important, this easy and fast-to-use calculator can help.

TIPS:

  • Choose 1 or 2 days to be your Meal Planning Day(s)!! When that day comes, take 5 to 10 minutes to think about the kinds of meals you want to eat for the next 3 to 7 days.
  • Get a whiteboard with a magnet from the dollar store and put this on your fridge. I write the recipe names on the whiteboard.
  • From this list, I make my ingredients/shopping list to ensure that I have all the ingredients on hand when it comes time to cook
  • I even make a little jot note of the breakfast, lunch and dinner I will have the next day on a sticky note right before I go to bed and leave that note to myself on my kitchen counter for the morning. This helps me to soak beans if I will need them, or dethaw chicken if I need that, or soak my grains ahead of time…and not have to think about “what to make” the next day. It saves time and thought power!

Step 2: Read the recipe all the way through.

I used to try and skip this step. I would skim through the recipe only to realize I either didn’t have the ingredients, the tools, or the know-how to do it. Instead, I learned to read recipes all the way through in order to see the WHOLE of the recipe. Once I see the whole of it, I can get jazzed up about wanting to eat this amazing meal.

TIPS:

  • Once you have read the recipe all the way through the first time, when meal planning, you can decide if you want to make that for the upcoming week.
  • When you read it again all the way through, before you cook, you are gaining your confidence to cook that meal!
  • When you read the recipe this second time, I often take a piece of paper and write out the recipe in my own writing. This helps me remember it, feel even more comfortable with it, and can look at it at one glance instead of going to my phone or cookbook. I then keep this paper in a binder on my counter to reference next time I want to cook it
  • I also make sure to keep the recipe open on my counter (the recipe is often what I wrote on a paper, or it’s in my phone, or cookbook) This helps me reference the recipe step-by-step as I go along and stay on track with the meal.
  • Check out my recipe resource: www.wholeandhealthykitchen.com/recipes

Step 3: Set your 'Mise en place'

Mise en place translates to “put in place”. It means to get all your prep work done before you start cooking and set it in its place on the counter, where you can use it. This includes getting out your ingredients and your kitchen tools/gadgets.

TIPS:

  • You know when you watch cooking shows and they have all their ingredients in little bowls and containers to use while they cook. DO THAT! It’s not necessary to dirty more cups/bowls /plates though. Instead just take out the spices in the jars they are in, take your veg out as they are, take out everything you will need for this meal and put it on the counter. It doesn’t have to be pretty like on TV, just have everything out so you are prepared to cook and don’t run around the kitchen looking for things!
  • I always start with cleaning / prepping my vegetables. This means dicing my onions (if using) and adding them to the pan so they can caramelize while I prep other veg. Scrub, peel, dice up any of the veg you will be needing at the beginning so it’s ready for you to use. I often set them out on a cutting board ready for me to use
  • Be sure to take out your knives, a bowl for scraps, kitchen towels, cutting boards, pans, pots, get your water boiling if needed, turn on the oven if needed. And take out any gadgets like immersion blenders, large blenders, large serving bowls etc.
  • Sometimes I even take out my spices, ingredients and equipment for my evening dinner during breakfast so I am ready to go when dinner comes. This helps me to be committed to making that particular meal when the evening time comes, instead of letting the settled relaxed feeling of the couch hit me.

Step 4: Use salt

Salt has received a bad rap. I have learned to unwrap the gift of salt and use it in every dish to add boundless flavor and depth.

TIPS:

  • The salt I use most often is sea salt (fine grind) but another great salt is Kosher Salt. There is no need to have any other salt then Sea salt, kosher or the beloved Himalayan pink salt.
  • I put my sea salt in a small glass container and let it sit on my counter beside my oil and cracked pepper. I literally pinch my salt with one finger and thumb for adding dribbled salt to the top of dishes, and two finger pinch (or more) to go in soups, stews etc. I find salt is often what’s missing when food is bland.
  • I keep my himilayan salt in a salt shaker to add to food right before serving. If you want strictly healthy salt, himlayan salt cannot be beat since it contains over 84 minerals and trace elements, including calcium, magnesium, potassium, copper and iron. So it does more than just make your food taste better.

Step 5: Spices are the bestest

I used to fear spices and therefore did not use them. I did not understand them and thought I would screw it up if I tried to put them together. I also did not know how much to use and what’s too much.

What I began learning is that spices are our friends. There is a particular ratio that you can go by when you use spices, and if you follow it you cannot fail.

TIPS:

  • Use anywhere between 1/2 tsp to 2 tsp per spice used in any dish. I generally put my spices into simmered down onions, or oil. That helps to absorb and smooth out the flavor in order to transfer it evenly throughout the dish.
  • I also find spices have “groups”. And if you use the particular spices in each group together in the ratio given, you will have flavorful dishes that hit the mark every time.
  • I break down the different “spice groups and ratios” in this “How to Use Spice” article.

Step 6: Taste your food and adjust

Often times we can follow a recipe exactly and still have it fall short. This is because of many factors. Some including the brand of spices/ingredients, the size the vegetables are cut, how fresh the ingredients are if you use organic, and quite frankly who grew it or touched it along the way.

TIPS:

  • A way to avoid average cooking is to taste it before you serve. I am not one to taste as I go, simply because I find taste intensifies as it sits, and so, I save my taste for when I feel the dish is [almost] complete. I often add the same spices I used in, or salt.
  • I also love soya sauce such as tamari or braggs or even honey or maple syrup for sweetener.
  • You can also use lemon at the end of your meal to enhance flavors and make them pop. Especially for any soups, stews, fish, rice bowls or salads.
  • If you remember you want to perfect ratio of salt, sweet, sour and bitter…. you will be able to add a little bit of whatever you think is missing, at the end of each meal to make it to your perfect taste.

Step 7: Keep your pantry stocked

Having a stocked pantry makes for cooking options. When I can look in my cupboard, fridge and freezer and splice together a quick bombdiggity whole & healthy meal, I am grateful. It saves time in shopping, in overspending, in fast food or unhealthy choices.

TIPS:

  • I found a way to shop and stock, as I call it, when we literally had close to zero on the scale of money. Check out my Favorites Ingredients Article, and no matter how tight we were in money, I never compromised on having these ingredients in my home (almost) at all times.
  • Having your pantry stocked saves you time by knowing what your going to eat ahead of time, and helps you to be more focused in how you use your ingredients to ensure you use all of them before you need to shop again.
  • A stocked pantry also contributes to creativity. Your many ingredients and spices become your paints and your cooking tools your brushes.

Step 8: It’s okay to make mistakes

It's okay to make mistakes because you always learn when you do! If you take the attitude whereby you know that making mistakes is part of learning, you can also have the attitude that no matter what happens you ARE enabling yourself to succeed as a home cook.

Being afraid of what spices to use, or how long to cook, or what it's supposed to look like [and I’ve been there!]……will only prevent you from being an amazing home cook that is inside you waiting to blossom.

Julia Childs, the beloved French Chef, says “The only real stumbling block is fear of failure. In cooking, you’ve got to have a what-the-heck attitude.” When you say “what-the-heck" and throw a dash of extra spice in a dish you are TRUSTING the process. Trust will breed epic results. Without trust, there is only fear and fear will produce bland and boring food.

TIPS:
Tap into your heart center, find that “what-the-heck” attitude and trust yourself through the process of cooking. The worst that can happen is you eat a mediocre meal, you learned something or you eat out for the night. You’ve got this!

Step 9: Soak your lentils & beans

The reason why lentils and beans make it to our top 10 WAHK list, is because we eat lentils and beans a few times a week. They are part of our life, and part of any whole and healthy kitchen. Learning to use them probably is a key to your success with them.

The upside of lentils and beans is they are jam-packed with nutrients. In a cup of black beans according to DrAxe, there are 15g protein and 15g fibre. There is also a good source of iron magnesium, manganese, copper, and zinc. As well as potassium, calcium, folate, vitamin B6 and selenium. They are also filled with disease-fighting antioxidants.

In 1 cup of lentils, you will find 18 g protein and 16 g fibre. You will also find, according to the world's healthiest food website, that they are an excellent source of molybdenum, folate, copper, phosphorous, and maganese. They are also a good source of iron, protein, vitamin B1, Panthothenic acid, zinc, potassium, and vitamin b6. They are also a superfood!

One downside of lentils and beans is often the gas. Yep, I said it. We all get gas when we have beans. However, there are a few tricks to help combat that. One being, add sage leaves to your lentils/beans when they cook.

TIPS:
Read this article on “How to Cook Lentils & Beans” to learn how to prepare your beans and lentils for utmost health, taste, and cost benefits.

Step 10: "Love thy Food"

Yes, it's true, Love is the key ingredient in every single meal. When anyone asks me what's in my food, I will often say it's Love. Because honestly, it is. I loved the ingredients I chose, the process I took to make it and I love the people I am making the food for. This ain't no airy-fairy love, this is an all-powerful Love of Service. It is the inspiration behind the joy that can be unleashed in the cooking process. We want to bring this love and joy out, and use it.

TIPS:
Love is the power that leads the cooking process. If ever I worry about how a dish will turn out I pause, I listen and reconnect with the love in my heart, and move on. Even if I make a spontaneous move and choose a random spice, it often will kick the meal up the perfect notch, proving yet again, that love is the way and the answer. Julia Child speaks about love being important in cooking as well: “Cooking is like love — it should be entered into with abandon or not at all” Love your food, love yourself, love the process, love those you are feeding and you will be filled with the Love you Give!

About the author

I am Britney Shawley. Founder of Whole & Healthy Kitchen, a Mom, Mindset Coach, Spiritual Advisor & a Holistic Nutrition based Foodie that is your biggest support system to awaken your Love for Self & wholesome home-cooking!

I have always loved to help others and have been in the coaching profession for 10 years. Early on, however, it was very difficult for me to help myself. I used to have a terrible relationship with food. I would binge eat every night, never cooked healthy meals, and became overweight and unhappy because of it. It wasn’t until I learned how to train my mind and nourished myself daily through well-balanced meals, that my weight fell off and my whole life changed.

If you want to BE healthy and BE happy, consistently, then now is the time to learn how. It starts inside of you, then extends outside. It's simple (not easy) once you see the whole picture.

I now dedicate my time to pouring my skills, education, and talents into my mission of increasing the quality of health and happiness on this planet. I believe this shift IS happening, and we all have a part in it. We can start with ourselves, in our own minds, with our own families, and in our own kitchen. I am committed to helping you to embrace the whole and healthy cooking and living, with simplicity and with joy.

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August 19, 2024
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